KYIV, UKRAINE — Ukraine’s Vice Prime Minister and Minister of Digital Transformation, Mykhailo Fedorov, appeared in a rap video designed to “urge” the crypto community to continue making donations to Aid For Ukraine, a charitable organization.
The company that put together the video was Everstake, a blockchain company based in Ukraine.
According to a press release from Eversake, Aid For Ukraine raises funds from the crypto community for “Ukraine’s military and humanitarian needs.”
“Peace comes at a price, but the first wave of donations have subsided,” said Sergey Vasylchuk, CEO and Co-founder of Everstake. “Cryptocurrencies are free from red-tape hurdles, which makes them the most efficient way to provide fast help. Every crypto contribution, no matter big or small, is another nail in the coffin of totalitarianism. Helping Ukraine fight off the invasion means helping us save the free world from enslavement.”
The crypto market crashed last January amid a general downturn in the stock market, especially amongst tech stocks. According to Protocol.com, as Central banks began hiking benchmark rates and selling assets acquired over the past two years, big time investors began selling their cryptocurrency because it was a riskier investment.
The rap video, produced by a Kyiv-based creative agency Bickerstaff.734., stars a “dove of peace” that appeals to crypto investors with visions of alpaca farms and souped-up Lamborghini’s, not possible to presently maintain in war-torn Ukraine.
“People rarely think about peace as an investment. But if there is no peace, there will be no opportunity to pump your Lamborghini or get an alpaca farm,” said Ilia Anufreinko, creative director of Bickerstaff.734. “It’s a very unusual communication campaign, so we believe it will stand out and attract more crypto donations.”
Here’s the video: